Objective:
This communications plan explains our blog campaign to boost interest in the Heritage on Track Festival and strengthen our connection with the community. This supports the Little Burgundy Community Alliance’s goal of celebrating our rich culture, bringing people together, and inspiring social change. At the same time, it helps us reach a wider audience with clear and engaging online content.
Spokespeople and Content Ideas
We will highlight key community voices, such as:
Local Artists: Interviews and features on the muralists and musicians who are part of the festival.
Community Elders: Personal stories and testimonials that capture the history and evolution of Little Burgundy.
Environmental Advocate: A local leader discussing sustainable practices and the urban environmental challenges faced by the community.
Cultural Historian: Providing context on Little Burgundy’s cultural legacy and the importance of community organizing.
Based on these voices, our blog campaign will feature five key posts:
Behind the Festival:
This post will be an in-depth interview with Kanyin. we’d ask about what inspired the festival and what the main goals are. she can share the story behind the idea, explain what the festival means to the community, and talk about the vision for the future. This gives readers a personal look at why the festival was created.
Art and Community:
In this feature, we would focus on local artists who are involved in creating the community mural. The post would describe their creative process, what the mural represents, and how art brings people together. It could include details like the challenges they face, their sources of inspiration, and the role art plays in celebrating local culture.
Voices of Little Burgundy:
This article would gather personal stories from community elders. It would share memories of what Little Burgundy used to be like and how the neighborhood has changed over time. The stories can highlight the rich history and evolution of the area, making it feel more relatable for readers.
Sustainable Heritage:
Here, the focus is on the festival’s commitment to eco-friendly practices. The post would explain the different ways the festival promotes environmental awareness, such as using sustainable materials, supporting local green initiatives, or hosting workshops on eco-friendly living. It shows how preserving culture and caring for the environment can go hand in hand.
Building Our Future:
This forward-looking piece discusses how community events like the festival can help create a better society. It could cover ideas on how bringing people together builds stronger, more inclusive communities, and share plans or visions for future projects. The goal is to inspire hope and show that collective action can lead to lasting, positive change.
Content Calendar: it will be posted the first of each month until the month of the festival
- June, 2025: Sustainable Heritage at 10 AM.
- July, 2025: Building Our Future at 10 AM.
- August 2025: Art and Community at 10 AM.
- September, 2025: Voices of Little Burgundy at 10 AM.
- October 2025: Behind the Festival at 10 AM.
Each blog post will be promoted through the website, instagram reels, tiktok, twitter and email newsletters. A consistent monthly schedule will help people remember and encourage continuous engagement.
Audience Feedback and Engagement: We will enable comments on all blog posts and include short surveys at the end of each article to gather reader feedback. Social media polls and interactive Q&A sessions will also be used to capture audience opinions. Analytics tools will track metrics like page views, click-through rates, and social shares. This data will help with future posts and ensure that our content meets the needs and interests of our community.
Justification: The blog campaign is designed to build trust and deepen the relationship between the Community Alliance and its stakeholders. By sharing authentic stories, behind-the-scenes insights, and testimonials, we can create a transparent dialogue that relates with our audience. Regular, consistent content will show commitment tot the community, cultural preservation, and environmental sustainability.
This blog campaign will allow us to reach a wider audience and showcase the real impact of our work. By engaging directly with community members and using data-driven insights to adapt our content, we create a dynamic and responsive communication strategy that creates long-term trust and collaboration.
