Building a Greener Future Together with Vancity

Explore How Our New CSR Initiative is Empowering Communities and Championing Sustainability

at Vancity, we believe that ethical banking means always finding new ways to help our communities and protect our environment. That’s why we are excited to introduce the Vancity Green Future Initiative. This new CSR program is all about supporting sustainable growth, empowering local communities, and showing our strong commitment to responsible finance.

Imagine a community where every investment you make helps create a healthier and more sustainable future. With the Green Future Initiative, Vancity is turning that idea into reality. We are putting our resources into renewable energy projects, supporting green start-ups, and funding local programs that aim to reduce our environmental impact. Not only do these efforts help the earth, but they also create new economic opportunities for our members and neighbors.

Our approach with the Green Future Initiative is both fresh and inclusive. We are hosting a variety of online events, community forums, and educational workshops that invite everyone to join the conversation on sustainability. Whether you have been a Vancity member for many years or are new and passionate about making a positive change, there are many ways for you to get involved. We are proud to offer clear digital resources and hands-on guidance to help you understand how ethical banking can support a greener future for all.

At the heart of the Green Future Initiative is the idea that simple, sustainable practices are the key to long-term success. As we invest in clean energy and support green innovations, we are also building a strong and resilient community based on shared values and teamwork. It is not just about earning money it is about creating a lasting legacy of care, responsibility, and smart solutions that will benefit future generations.

We invite you to visit our website, join our upcoming events, and learn more about how the Green Future Initiative is changing communities across British Columbia. Stay in touch with us through our social media channels and subscribe to our newsletter for regular updates, inspiring success stories, and simple tips on sustainable living.

Together, we can turn our shared vision into reality. Let’s build a future where every step brings us closer to a healthier planet and a stronger, more united community.

Vancity Launches the Green Future Initiative to Power Sustainable Community Growth

New CSR Program Brings Ethical Banking and Eco-Friendly Investments to the Heart of British Columbia

Kamloops, BC, July, 20th, 2025
Vancity is proud to announce the launch of its newest CSR initiative, the Vancity Green Future Initiative. This forward-thinking program is to support sustainable community development through targeted green investments, environmental education, and strategic partnerships with local organizations and small businesses .

“Responsible banking is about more than numbers, it’s about building a better future for our communities and our planet,” said Wellington Holbrook , president and CEO Vancity.

The initiative will focus on funding renewable energy projects, supporting eco-friendly start-ups, and hosting community sustainability events. Alongside financial investment, Vancity will deliver educational programs that highlight sustainable practices, encouraging members and local residents to participate actively in creating a healthier environment.

To strengthen our impact, the Green Future Initiative will also work closely with local governments and community leaders to identify things that can bring immediate benefits to our neighborhoods. This new program is designed to make sustainability simple and accessible. We are setting up clear pathways for renewable energy projects and offering support to start-ups that focus on eco-friendly solutions. By doing so, we hope to inspire others to adopt greener practices in their daily lives.

Vancity will host interactive sessions and workshops where community members can ask questions, share ideas, and learn how simple changes can lead to big improvements in our environment. These events are planned in collaboration with local experts and educators who are passionate about sustainability and community building. They will provide practical advice on energy conservation, recycling, and responsible consumer choices.

Vancity has a long history of supporting initiatives that improve social and environmental outcomes.
At Vancity, “our vision is a transformed economy that protects the earth and guarantees equity for all.”

Our continued commitment is reflected in this new program, which is open to local organizations and small businesses. We believe that by working together, every member of our community can play a part in creating a cleaner, fairer, and more sustainable future for everyone. Join us as we take these important steps forward and build a greener tomorrow.

For further information or to schedule an interview, please contact:  
kanyinsola Ajuwape
Email: qoincola@gmail.com

Communications Plan for the Green Future Initiative

Overview: the Vancity Green Future Initiative will be a CSR program that shows Vancity’s core values of community empowerment, sustainability, and responsible finance. This plan outline will how we will communicate our commitment to driving positive environmental change and supporting local communities throughout British Columbia.

key message:
“At Vancity, our vision is a transformed economy that protects the earth and guarantees equity for all.”

This means we work to build a future where our planet is cared for and everyone is treated fairly. Every step we take from responsible banking to green projects helps create a better, more balanced world for our communities.

Target audience:
Current and Prospective Members: Individuals who value ethical banking practices and sustainable community growth.  

Local Community Leaders and Activists: Groups and organizations driving local sustainability and social innovation.  

Eco-Conscious Consumers: of the public interested in green initiatives and environmental stewardship.  

Media and Influencers: Journalists, bloggers, and social media voices who focus on responsible finance, sustainability, and community issues.

Channels and Tactics:
Digital and Social Media: Use Vancity’s online platforms like Facebook, LinkedIn, Instagram, and Twitter to share content such as infographics, video stories, and interactive posts that focuses on the initiative’s impact.  

Local Engagement: Host community events, webinars, and sustainability workshops to foster dialogue and encourage local participation.  

Press Outreach: Develop and distribute press materials that align with Vancity’s clear, community-centric messaging, targeting local and industry-specific media outlets.  

Email Marketing: Use tailored email campaigns to reach members and prospects with stories, updates, and invitations to participate in local events.

Evaluation Methods:
Digital Analytics: Monitor website traffic, social media engagement, and email open/click rates to measure audience reach and engagement.  

Media Coverage: Track press mentions, earned media impressions, and sentiment analysis across traditional and online media channels.  

Community Feedback: Collect feedback through, focus groups, and event evaluations to assess how well the initiative is resonating with local audiences.  

Impact Metrics: Evaluate the tangible outcomes of our investments (e.g., renewable energy installations, community project funding, reduction in carbon footprints) to validate the initiative’s success.

press release and distribution

FOR IMMEDIATE RELEASE
The Omega Unveils Bold New Future: Celebrating a Fresh Chapter on April 10th
TRU’s Student Newspaper Relaunch Event Set in the Iconic Grand Hall, Showcasing Innovation and Community Engagement

Kamloops, BC – April 10, 2025
The Omega, Thompson Rivers University’s independent student newspaper, proudly announces its relaunch event on April 10th at The Grand Hall, located on the second floor of the Campus Activity Centre at 1055 University Drive, Kamloops, BC V2C 0C8. This milestone celebration marks not only the evolution of a cherished campus institution but also the beginning of a vibrant new era in student journalism. Scheduled from 6:00 PM to 8:00 PM, the event will feature keynote speeches, live music, interactive booths, and dynamic workshops aimed at energizing both students and the local community.

Manager Sean Brady emphasized the significance of the day:

“This relaunch marks a pivotal moment for our publication, reaffirming our commitment to delivering timely and reliable news to the TRU community. Today, we celebrate our legacy and embrace innovation in journalism.”

Editor-in-Chief Robert McAlaster added,

“The Omega’s legacy is built on integrity, creativity, and the passion of our student journalists. Our relaunch is a celebration of new beginnings, where we not only reflect on our storied past but also chart an exciting course for the future of campus media.”

Attendees will experience the modern elegance of The Grand Hall – a versatile, 5,400 square-foot venue that offers ambient lighting with a neutral colour palette, a built-in sound system, free WIFI, and state-of-the-art audio visual equipment. With catering and bar services available, the space is set to transform for the evening into the perfect setting for large social gatherings and inspiring performances. In addition to the speeches, a live performance by the local band Garuda Blue and interactive journalism workshops will invite guests to explore the innovative side of media production.

Since its inception, The Omega has been at the forefront of campus journalism, delivering compelling stories and highlighting issues that matter to the TRU community. The relaunch event is not just a rebranding but a reaffirmation of our role as a catalyst for dialogue, innovation, and creative expression.

We invite students, faculty, staff, and community members to join us for an evening of celebration and inspiration. Be part of the transformation and witness the rebirth of a beloved institution. For more details about the event and future initiatives, please visit theomega.news.

Contact for further information:
manager@theomega.news.
or visit the Omega which is currently located in room OM2768 in Old Main. Office hours are from 11 a.m. to 2 p.m. on Tuesdays and Thursdays, or by appointment.

DISTRIBUTION PLAN

The press release will be disseminated via a multi-channel distribution strategy aimed at reaching the TRU community and the wider Kamloops audience. We will begin by emailing the release directly to key media contacts at local newspapers, radio stations, and online news platforms that cover education and community events. The release will also be shared on TRU’s official website, campus newsletters, digital bulletin boards, and the student union’s social media pages to maximize exposure among current students and staff.

To broaden our outreach, we will leverage social media platforms including Facebook, Twitter, Instagram, and LinkedIn by posting the release and engaging with campus groups and local influencers. An email campaign will target alumni and community stakeholders to encourage attendance and support. The distribution plan’s success will be tracked through open rates, click-throughs, and social media engagement metrics, allowing for timely adjustments to our communication strategy. This integrated approach ensures that our message reaches a diverse audience, building momentum and driving high attendance at the event while reinforcing The Omega’s renewed vision for impactful campus journalism.


Distribution list

1. CFJC-TV / CFJC Today
   Role/Outlet: Local Kamloops TV and online news outlet
   
2. KamloopsBCNow – Josh Duncan
   Role: News Director
   
3. Kamloops Gazette
   Role/Outlet: Local newspaper serving Kamloops
   
4. Kamloops Daily News
   Role/Outlet: Local newspaper covering community events
   
5. Infotel.ca – Marshall Jones
   Role: Managing Editor
   Organization: Infotel.ca (News Tips and iNFOnews – Kamloops Inquiries)
   
6. Castanet Kamloops – News Desk
   Role: News Desk Contact
   
7. The Wren
   Role/Outlet: Independent community-driven news outlet covering Kamloops
   
8. TRU Newsroom – Thompson Rivers University
   Role/Outlet: University Newsroom
   
9. B100
   Role/Outlet: Kamloops’ Hit Music Radio Station
   
10. K97.5 :: Kamloops
    Role/Outlet: Kamloops’ Classic Rock Radio Station
    
11. 98.3 CIFM
    Role/Outlet: Kamloops’ Best Rock Radio Station
    
12. New Country 103.1
    Role/Outlet: Kamloops’ Country Music Radio Station
    
13. Radio NL – Kamloops News
    Role/Outlet: Local Kamloops radio news outlet
    
14. CFBX 92.5FM – The X
    Role/Outlet: Campus & Community Radio serving Kamloops
    
15. Kamloops This Week
    Role/Outlet: Local community news outlet covering events and issues in Kamloops
    

through out this semester be submitting four assignments. The first assignment is called portfolio website which is due January 20th, The second one is called press release, third is communication plan and the fourth is called media kit they will all be submitted on this website and are worth a huge chunk of my grades.